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News |  29 Dec 2011 19:07 |  By Poonam

Worldwide Records to invest 200 mn in online music & movie business

MUMBAI: Besides being music major, Worldwide Records is looking forward to establish its stronghold in the new-age digital media. The company has announced plans to invest Rs 200 million in online music and movie business next year.

The record label has been in the Mobile and Vas business since its inception. Apart from being a music label, the company is also a content aggregator working directly with all major operators in India. Worldwide Records MD Ratnakar Kumar said, In the digital space our connectivity reaches more than 75 countries and in the coming year we will be investing Rs 200 million for online activities related to Music and Movies....

On generating revenues for acquiring content on the new media, Kumar stated,... We are directly tied up with all mobile  operators in India and a large connectivity overseas, the revenues come in from various services like Streaming, caller Tunes, WAP , SMS .Voice, Digital Download etc.

The music label has also obtained mobile and internet rights for Madhur Bhandarkar's Chandni Bar... along with films by south super stars Mohanlal, Mamooty, Dhanush, film maker Priyadarshan and Hindi Film Gardish. After �5 Ghantey Mien 5 Crore', Worldwide has recently acquired the music rights for Married 2 America... and will announce 5-10 films shortly in the coming month.

The company is also working on making user friendly applications for music, news and movie Songs. Kumar affirmed, In India, viewing content on the mobile phone is still not very feasible due to bandwidth issues, we are working on easy to use applications and digitizing our content to make it suitable for viewing in India."

Worldwide Records is planning to take stern actions against illegal use of their content. There are many platforms that offer free content broadcasting and generate revenue through various means. Content Owners gets nothing from this revenue. We are identifying such platforms where our content is being broadcast without proper licenses or fees and we will initiate strict legal action against them. We basically want to protect the rights of our producers and ensure that they justifiably get revenues for their content. This is a joint planning in collaboration with the producers. ... Kumar added.

The music label will also open a branch office in New York to facilitate its overseas business.

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