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News |  04 Feb 2011 16:00 |  By RnMTeam

World's first Mobile Music Concert from Hungama

* Features Vishal-Shekhar who will perform live on 9 Feb

* Coupled with Live WebCast, will allow them to interact with fans globally

* In partnership with Airtel and Nokia

MUMBAI: In a global-first initiative, Hungama Digital Media Entertainment Pvt Ltd has partnered with Airtel and Nokia to launch a live Mobile Music Concert.

To be held on the 9th of February in Mumbai, it will feature top Bollywood Music Directors Vishal-Shekhar, who had a dream run throughout 2010. Through this live Mobile Music Concert coupled with a Live WebCast, for the first time in the world technology will allow the composer-singer duo to connect with thousands of fans from each and every part of the country on mobile. The WebCast will go live to fans across the world via the Internet, simultaneously at a particular time.

The Mobile  Music Concert will be broadcast over the mobile platform and fans from Mumbai, Delhi, Kolkata, Lucknow, Chandigarh, in fact, every city, town and village -- big or small -- can connect and listen to this music concert live.

Airtel is facilitating participants to dial in and request Vishal and Shekhar to play their favourite hits for them LIVE. The concept is as simple as dialing a number, listening and requesting for songs by the music director duo.

On the internet, Hungama, in association with Nokia is simultaneously taking the Concert LIVE on BollywoodHungama.com as a WebCast which can be viewed by fans across the world.

Fans can log in and watch the show live, but in the WebCast they will not be able to request the songs, as they can on mobile.

In the case of the WebCast,  fans from across the world can drop in their favourite songs as part of the YouTube viral. Vishal and Shekhar will pick two requests from this viral audience and play them at the concert.

The online player for this initiative is the Nokia N8.

There will be contents around this concert, and Vishal and Shekhar individually will ask their Twitter followers to answer contest questions, with lucky winners getting a chance to watch this concert as LIVE audience.

Another contest running across Facebook and Twitter -- both for Hungama.com and BollywoodHungama.com - is one where participants need to answer three questions about Vishal & Shekhar and can win a chance to watch the duo perform as part of the LIVE audience.

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