MUMBAI: VisitBritain, Britain`s national tourism agency, has announced an exclusive partnership with EMI Music. The agreement is designed to help drive awareness of Britain as a tourist destination, highlight its world-renowned rock and pop music heritage. In the first partnership of its kind, VisitBritain and EMI offices around the globe will work together to market and promote a number of new releases by British EMI artists states a report by gaywire.com.

As part of the deal, information about British acts will appear across the Visit Britain website (www.visitbritain.com), with information on the towns and cities where they were formed or that inspired their music. The website promotion is expected to widen awareness of not only of British music, but highlight new and emerging talent.. More so destination guides to London will be used to remind potential travelers of the capital`s connections to Spandau Ballet, Madness and Culture Club, Lily Allen and Iron Maiden.

Further, as one of England`s best-connected music destinations, Liverpool is renowned as the birthplace of The Beatles, but is also home to the music of Atomic Kitten, Marc Almond, the Spice Girls` Mel C, Gerry and the Pacemakers and Cilla Black.