MUMBAI: BBC India Business Development Manager Vineeta Dwivedi has been appointed as Project Director at Digital Radio Mondiale consortium (DRM) and would be resuming this responsibility from 1 November.

Dwivedi, who has spent seven years at the BBC, has been offered a one-year contract /secondment as Project Director of DRM and would be continuing her association with BBC later.

Confirms DRM Consortium Chair Ruxandra Obreja, After an intense, open and very competitive process we have decided to offer a one-year contract/secondment as Project Director DRM to Vineeta Dwivedi....

As part of this new responsibility, Dwivedi would be leading the day to day management of the DRM consortium business and managing the activity of the DRM assistant and running effectively the DRM office. The task will also include implementing the DRM marketing and business strategy and effectively communicating the benefits of the technology to broadcasters, regulators, manufactures and others. This will include, where appropriate, lobbying on DRM's behalf with national, local and commercial broadcasters and well as government departments and bodies as well as regulators.

Attending and reporting to the Steering Board, providing updates on activities as well as reporting on progress in delivering the DRM strategy and marketing plan. Dwiwedi would also be attending international events, exhibitions, public and private technology demonstrations of members and other organisations interested or involved in the development of DRM.

Vineeta joined BBC World Service in 2001 and worked in a range of editorial and production roles before getting involved with the growing business development team in 2005. She had been managing FM partnerships of providing BBC content across 11 cities in India. Prior to joining the BBC, she worked for the Press Trust of India.

Meanwhile, after 10 years as Chairman of DRM, Peter Senger retired from both DRM and his position as Deutsche Welle´s Director DRM. His successor is Ruxandra Obreja, who is the Controller Business Development, BBC World Service. Obreja has been unanimously elected as new Chair of the DRM Consortium and DRM Association.