MUMBAI: GSM mobile service network Videocon Mobile Services has partnered with mobile media company BuzzCity provide mobile content to subscribers  Under Videocon's list of Value Added Services, subscribers will be able to use content from BuzzCity's mobile media portals Djuzz, Now-Cook and JAMsked, download free mobile games and apps and browse recipes for easy cooking or access music events throughout India.

Sunil Tandon, Chief Marketing Officer, Videocon Mobile Services, said, As a part of our vision of transforming mobile VAS in India that goes beyond ringtones and wallpapers, this new partnership with BuzzCity is done to provide more quality avenues for the brand to engage with its consumers. The products demonstrate how mobile content can be used to better engage consumers in creative ways which in turn helps to drive brand loyalty....

Dr KF Lai, Chief Executive Officer, BuzzCity, said, This is a crucial moment in the evolution of India's mobile internet. We're seeing fast-paced change, and strong growth. Stakes are high for the networks, with fierce competition and steadily lowering ARPU. Consumers are more aware and demanding now, and to be honest, very few networks are giving them any good reasons to be loyal. Companies like Videocon, however, are the exception – they're investing in the consumer experience, providing rich content and value added services, and inspiring the loyalty that will ensure they survive and thrive, when the country's telecoms market starts to consolidate. Only by listening very closely to what makes consumers happy, can carriers be sure to win in the long run....