MUMBAI: Universal Music in partnership with Bengaluru-based developer Appytunes has launched music album apps on Android and iOS platforms. Presently, 36 music albums are available and they soon plan to launch Blackberry apps.

Universal Music India GM - digital P K Prasannan said, “The concept of the album app is to give the end user the same experience that they would get from a physical CD. Great music, lyrics, callertunes, information on the album, artist biography and links, a dynamic gallery and a multishare option for the app makes for a killer combination."

"Basically the concept gives the end user 'More Than Just The Music' and with the lite app they can sample at least one free track and if required they can upgrade to the full version with no Ads, the ability to leave comments and all tracks," he further added.

Appytunes director Sahil Jagtiani said, “We have so far created about 36 album apps both paid and free versions for Universal Music which is available on Android and IOs. Soon we will launch Blackberry Apps for all 36 albums on Blackberry World and for sale."

The paid app is Ad- Free with full songs in a higher mp3 format and the app allows users to post comments.