MUMBAI: Extending the success of Madonna’s latest album MDNA to next level, Universal Music India has teamed up with KyaZoonga.com as their official media partner to promote the album and her Europe tour.
Fans will get an opportunity to win autographed MDNA CDs and tickets for select concerts in Europe as a part of her MDNA World Tour 2012. The tickets will be provided to winners of the contest to be held exclusively on KyaZoonga.com. The contest will be promoted by running a media campaign focused on select ‘out-of-home’ media and co-branded TV commercials also featuring a digital and social campaign on the same lines.
As part of the alliance, KyaZoonga will offer a 10 percent discount on all UMI CDs on their online store. The offer can be availed by using a special promotional code printed on the CD insert that will go along with all MDNA CDs.
KyaZoonga.com co-founder chairman and CEO Neetu Bhatia said, “We are excited to be working with Universal Music India as the media partner to promote Madonna’s latest album and tour. This is a fantastic opportunity for Madonna fans to get a chance to win an autographed CD or even to attend one of her tours in Europe.”
Universal Music India VP marketing Sunil D’Sa said, “Madonna is today a living legend and we at Universal Music take great pride to work on her new album MDNA in India which has done extremely well here since its release. As we now prepare to take MDNA to the next level, we are happy to associate with KyaZoonga.com as our media partner for this prestigious project.”
Within seven days of its release, MDNA was certified with the Gold status in India. The Material girl will perform at 26 European cities including London, Paris, Milan and Berlin to promote the album.
MUMBAI: Extending the success of Madonna’s latest album MDNA to next level, Universal Music India has teamed up with KyaZoonga.com as their official media partner to promote the album and her Europe tour.
Fans will get an opportunity to win autographed MDNA CDs and tickets for select concerts in Europe as a part of her MDNA World Tour 2012. The tickets will be provided to winners of the contest to be held exclusively on KyaZoonga.com. The contest will be promoted by running a media campaign focused on select ‘out-of-home’ media and co-branded TV commercials also featuring a digital and social campaign on the same lines.
As part of the alliance, KyaZoonga will offer a 10 percent discount on all UMI CDs on their online store. The offer can be availed by using a special promotional code printed on the CD insert that will go along with all MDNA CDs.
KyaZoonga.com co-founder chairman and CEO Neetu Bhatia said, “We are excited to be working with Universal Music India as the media partner to promote Madonna’s latest album and tour. This is a fantastic opportunity for Madonna fans to get a chance to win an autographed CD or even to attend one of her tours in Europe.”
Universal Music India VP marketing Sunil D’Sa said, “Madonna is today a living legend and we at Universal Music take great pride to work on her new album MDNA in India which has done extremely well here since its release. As we now prepare to take MDNA to the next level, we are happy to associate with KyaZoonga.com as our media partner for this prestigious project.”
Within seven days of its release, MDNA was certified with the Gold status in India. The Material girl will perform at 26 European cities including London, Paris, Milan and Berlin to promote the album.
