UK's RAB campaigns to promote radio in credit crunch
MUMBAI: UK's Radio Advertising Bureau is launching a radio campaign later this week to promote the use of radio in an economic downturn.
The ads will run across the Commercial Radio network and feature actor and comedian David Schneider, best known for his appearances in �Knowing Me Knowing You...with Alan Partridge'.
Schneider will interview three major radio advertisers, including Dianne Thompson, chief executive of Camelot, Tim Orton of Specsavers and Richard Larcombe of The Times and Sunday Times.
This latest campaign is part of the trade marketing body's ongoing drive using real radio advertisers to talk about radio campaigns. It is the third radio campaign the bureau has run over the last year and consists of three commercials, produced by radio specialist Eardrum, say reports.
