UK's MovieBox ties-up with Saga Music as distribution partner in India
MUMBAI: UK’s Brit-Asian record label MovieBox has joined hands with Saga Music for the distribution of Punjabi music album ‘Tusi Bewafa’ in India.
The album is a creation of Punjabi singer Satwinder Birdi and acclaimed DJ Sanj of American Desi who has also created official remixes for the Bollywood flick ‘Love Aaj Kal’ such as Twist, Aahun Aahun and Ye Dooriyan.
The album comprises of 10 tracks rendered by Satwinder Birdi, Mangal Singh and other Bhangra and pop singers such as Soni Pabla, Binder Bajwa, J Deep and Karan MC. The album has two tracks in the category, titled ‘Jayeen Na Canada’ and ‘Marde Salute’, sung by Sonu and XLNC-Harbhajan Talwar. The album also features instrumental versions of ‘Tusi Bewafa’ and ‘Agiya Sawaad’.
The lyrics have been penned by Satwinder Birdi, Mangal Singh, Chan Jandialvi, Kultar Singh, Soni Pabla, Chan Jandialvi, and Dilshad. Directed and produced by DJ Sanj, the first video of the album features Deana Uppal, the recently crowned Miss India UK.
Commenting on the announcement, Saga Music business head Alipt Bhatia said, “Saga Music shares more than a decade-long association with the Punjabi music industry and has had the privilege of taking some of the most brilliant works of musicians to the fans. Tusi Bewafa to us is one of the most promising albums this year, being high on both composition and vocals. We are excited to partner with MovieBox, who like us, have a strong focus on Punjabi regional music market.”
MovieBox owner Kamraan Ahmed, "We at MovieBox UK are very excited to be working with Saga Music on this new project of DJ Sanj and Satwinder Birdi. ‘Tusi Bewafa’ has already become the official number one selling record in the UK's official Asian download chart by storming to the top spot in the very first week. We aim and hope to achieve similar success in India as DJ Sanj is already a household name in the country after the huge success of his last album ‘American Desi’.”
Saga Music will release the album in CD and cassette formats. Unisys Infosolutions is the digital partner for promoting the album on mobile and online platforms.
