MUMBAI: UFO Moviez India Ltd has announced its partnership with Dolby Laboratories Inc to install state of the art Dolby CP 750 sound processors in select UFO digital theatres.

With this association, Dolby will assist UFO with a set-up for digital encoding, audio alignment, calibration of theatres and mastering the workflow for UFO Moviez. The ‘UFO-Dolby co-branded CP750 processors’ will enhance cinema sound to world standard giving it a 5.1 surround sound experience. As part of UFO’s new loyalty program for its exhibitors, the association is set to bring in a major transition in audience audio experience across India.

UFO Moviez COO Pankaj Jaysinh said, “This newly-introduced loyalty program is entirely a result of our desire to create a win-win environment for our patrons that is conducive to an enhanced cinematic experience for their audiences. We have taken multiple factors into consideration when rolling out this loyalty program and we believe that the theatre owners will make good of this opportunity.”