BANGALORE: Tata Teleservices Ltd (TTSL) announced the launch of a music website, www.tataphotonmusic.com exclusively for Tata Photon Plus postpaid customers where they can view, play, download from the range of latest music, videos, ring tones, wallpapers, etc.

With the launch of Tata Photon Music, we aim at changing the way infotainment services are consumed and reinvent the ways through which our customer can experience entertainment – anytime, anywhere. Adding entertainment and fun along with core internet services will surely spice up and entice consumers to download latest music and listen to their favorite tracks, all at a single click!,... said Tata Indicom regional head - south hub & chief operating officer for Karnataka Circle Sanjeev Khera.

TTSL said that with Tata Photon Music, customers can browse through a massive library of 200,000 plus items and download the best of Indian entertainment – Bollywood, devotional, regional -Tamil, Telugu, Kannada, Malayalam, Punjabi, Bhojpuri, Gujarati, Marathi, Bengali and much more. Additionally, customers can search for a specific track, actor or a movie and can keep a track of his/her downloads.

For all the Tata Photon Plus customer, unlimited download pack for Rs 99/month is available under which they can download tracks, listen to preview of tracks, download music videos, ringtones and wallpaper. This pack will be auto-renewed at the end of the user's 30 day subscription period. Customers can access this service both from their laptop/desktop PC. All music downloaded comes with a lifetime validity, said TTSL.

TTSL also announced an ultimate playlist contest. To participate in the Ultimate Playlist Contest, users have to create a playlist of 10 songs and share them on facebook. The playlist with the most number of votes stands to win weekly I-pods as prizes and a grand prize comprising the Bose Lifestyle 18 Home Entertainment System.