MUMBAI:Tomato FM has struck a deal with the BBC to start airing programming specially tailored for India`s FM market.The content is being made available to listeners in Kolhapur and will shortly be available to Tomato FM listeners in Sangli. Every half-hour, from 8 am to 8 pm, listeners can tune into the BBC`s infotainment updates and BBC Ek Minute.

Additionally, every Sunday, listeners can enjoy the BBC`s popular weekly chat show, BBC Ek Mulaqat, presented by the BBC India Editor, Sanjeev Srivastava. This show profiles India`s prominent people from the worlds of media, films, sports, business, arts and politics, showing `the other side` of celebrities` lives and playing their favourite songs. The deal adds Tomato FM to an ever-expanding list of BBC partner FM stations in India - Radio One in Delhi, Chennai and Mumbai, Radio Choklate in Bhubanswar and Cuttack, and Radio Tarang in Hissar. Naval Toshniwal, CEO of 94.3 Tomato FM, said: "This alliance is a major boost in our station`s efforts to offer quality content and entertainment to its listeners." India Business Development Manager BBC World Service, Vineeta Dwivedi, added: "Radio Tomato has excellent local content, and we are delighted they are adding some of the BBC`s most successful programmes to their exciting schedule. This will ensure the very best programming reaches audiences in Kolhapur and, later, in Sangli. I look forward to working with our friends at Radio Tomato to extend this relationship."