*To streamline entire domestic, international music catalogue for  WAP, CRBT  end users

MUMBAI: In a first-of-its-kind deal with an international brand, Chennai-based Techzone, a mobile Value Added Services company, has signed up an exclusive agreement with Universal Music and Sony Music for content in international and domestic music.

The entire catalogue of music from the Universal and Sony stables will be streamlined by Techzone and will be packaged and delivered in an effective way to the end users through the WAP and CRBT platforms.

With proven expertise in content packaging and understanding consumer behavior we expect that we would be able to grow international music consumption in the coming years manifold.

Representing some of the most influential and legendary recording artists of the last 100 years, Universal Music Group has the most extensive catalog of music in the industry including:  ABBA, Akon, Bryan Adams, Carpenters, Eminem, Enrique Guns N Roses, Mariah Carey, 50 Cent, Lady Gaga, Rihanna & Taylor Swift.

Sony Music boasts names of such legends and contemporary artists such as Shakira, Elvis Presley, Michael Jackson, Kings of Leon, Santana, Ke$ha.

In India Universal Music is in business for more than 3 decades, having one of largest local catalogue. Company, its repository includes films like Sholay, Julie, Train, Jaanbaz, Qurbani, Sagar, Amar Akbar Anthony, Deewar, Devdas to Munna Bhai MBBS.

Pictures, tracks, videos, animations and wallpapers will be made available to the most craving music buffs in the country.The content will be made available through all the mobile service providers.

Techzone has been active in the mobile VAS industry for over a decade and has been associated with all the leading mobile service providers in the country.

It is a 360-degree VAS company with expertise in  verticals such as CRBT, SMS, IVR and WAP services. In the CRBT space, the company has aggregated content and catered to a base of 40 lakh users across various operators.