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News |  18 Sep 2009 | by RnMTeam

T-Series ties with Hungama for digital music release of 'Blue'

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MUMBAI: Anthony D'Souza's forthcoming film Blue has earned the distinction of becoming the first Hindi feature film to have released its music digitally along with a launch on the physical platform.

Music major T-Series has pioneered the concept of making music available in form of pen drives and micro chips with India's first underwater action thriller, 'Blue'.

T-Series is releasing the music of the film in partnership with South Asia's largest digital entertainment company Hungama Digital Media. The film has already created a buzz by roping in Australian pop singer Kylie Minogue to sing to A R Rahman's tunes.

The digital music release will allow fans to access the much awaited soundtrack of the film, with the hit single 'Chiggy Wiggy', which has been sung by Kyile Minogue and Sonu Nigam, directly on their mobile phones and digital music devices, says the company.

T-Series holds the global music rights to Blue. Says composer Rahman, "It's a great idea for the movie industry and I was very excited when I heard about the digital release of the music. Anything new is exciting for people and those, who believe in owning legitimate music, would be excited by this product. It is also a gate opener for future expansions, because right now the music is going to have MP3 quality and then in future it could have more high quality WAV files like 96 k, 24 bit and people will definitely enjoy probably four times better than a CD quality of music. So this a great starting point."

Adds T-Series managing director Bhushan Kumar, "The Digital platform has become a widespread medium to consume entertainment. India too is seeing a rapid growth of mobile phone and internet users. Keeping this in mind the digital platform is perfect for the music release of a film like 'Blue' which has already been popularized, in India and internationally, for the music compositions of A R Rahman including the hit single with Kylie Minogue. Amongst the many benefits of the digital music launch, the most significant one for us as a music label is a big step towards giving consumers legitimate content and curbing piracy of our content."

The digital distribution of the music is done by Hungama Digital Media across the internet and mobile.