RnM Team    25 May 11 20:11 IST

MUMBAI: Star World in partnership with Sony Music Entertainment has launched ‘Star World Jukebox’, offering 30 latest International popular chartbusters and some hot music videos on Facebook.

The Star World Jukebox will refresh songs and videos every fortnight and treat fans to the latest top 30 songs at all times. In addition to the latest songs and videos, the Jukebox will also provide interesting music trivia as well as regularly host contests that will allow fans to win exciting music merchandise. There is no buffering; no streaming; and the songs and videos are played directly with a simple click.

Sony Music director-international music and special products Arjun Sankalia who has been instrumental in the partnership and the development of this unique property, said “Star World Jukebox is a great way to engage with the audiences who are seeking quality international entertainment, through our music and iconic artists. This will be the destination for all music enthusiasts.  We at Sony Music look forward to working with Star World and further develop the Jukebox property.”

Commenting on the occasion Star India Pvt. Ltd GM & senior VP - English Channels Saurabh Yagnik said, “We are committed to taking the brand beyond television and increasing engagement and interactivity with our fans. The thought process behind such path breaking initiatives is to give the youth of the country a great hangout place at any point. We have always aimed at providing digital innovation that all Star World fans can connect with; and we hope to continue the same in the future.”

At present the Star World fan page has about 200,000 fans.

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