MUMBAI: Fever 104 FM yesterday launched �One Day Mataram' with one of India's favourite cricketer Sourav Ganguly.
Through its interactive format, it will amplify listeners' opinions and fulfill their right to be heard. With this innovative campaign, cricket lovers can stay tuned to match updates on the go and interact with Dada on-air. Listeners will get exclusive reviews and predictions on each match from none other than Sourav Ganguly. Lined up for the campaign are segments like Cup Ka countdown, the Nations pledge, 104% Hindustani and many more initiatives that will bring alive the cricketing fever. What's more, a patriotic anthem �One Day Mataram' has also been composed to bring alive the nations passion for cricket.
Dada has also been roped in exclusively for a unique on-air audio blog called �Ki Bolchhen Dada'. Ganguly will have a tête-à -tête with listeners as he unwinds and reveals his true self on-air. Dada will talk about and disclose secrets from his childhood days, school and college life, tit-bits from his cricketing career and personal life. Being a former cricket captain, Dada's career has taken him places; he has travelled far and beyond, Kolkata will be witness as Dada brings alive the experience of his journeys.
On this occasion, Sourav Ganguly, said, In a country where cricket is a uniting factor, it gives me immense pleasure to be part of such an innovative initiative to support Team India. Radio being a mass platform, brings together Indian cricket fans and allows them to voice their opinion and cheer the team, I also wanted to do something special for the people of Kolkata who have given me so much love. Fever has given me an opportunity that helps me to do just that through the first ever audio blog on radio.
S Keerthivasan, Business Head, Fever 104 FM, adds, Today, Fever 104 FM is acknowledged as the best on-air sports destination. Our tie-up Dada for One Day Mataram reinforces our dedication and association for sports in India. Fever 104 FM has always endeavored to come up with engaging content and has lived up to its brand proposition of presenting innovative and fresh content for its listeners. One Day Mataram aims to offer a platform on radio for all the cricket lovers across the nation to build support for Team India. With the presence of a cricketing legend like Sourav Ganguly on Fever 104 FM, we hope to strengthen our bond with all cricket fans in India....
MUMBAI: Fever 104 FM yesterday launched �One Day Mataram' with one of India's favourite cricketer Sourav Ganguly.
Through its interactive format, it will amplify listeners' opinions and fulfill their right to be heard. With this innovative campaign, cricket lovers can stay tuned to match updates on the go and interact with Dada on-air. Listeners will get exclusive reviews and predictions on each match from none other than Sourav Ganguly. Lined up for the campaign are segments like Cup Ka countdown, the Nations pledge, 104% Hindustani and many more initiatives that will bring alive the cricketing fever. What's more, a patriotic anthem �One Day Mataram' has also been composed to bring alive the nations passion for cricket.
Dada has also been roped in exclusively for a unique on-air audio blog called �Ki Bolchhen Dada'. Ganguly will have a tête-à -tête with listeners as he unwinds and reveals his true self on-air. Dada will talk about and disclose secrets from his childhood days, school and college life, tit-bits from his cricketing career and personal life. Being a former cricket captain, Dada's career has taken him places; he has travelled far and beyond, Kolkata will be witness as Dada brings alive the experience of his journeys.
On this occasion, Sourav Ganguly, said, In a country where cricket is a uniting factor, it gives me immense pleasure to be part of such an innovative initiative to support Team India. Radio being a mass platform, brings together Indian cricket fans and allows them to voice their opinion and cheer the team, I also wanted to do something special for the people of Kolkata who have given me so much love. Fever has given me an opportunity that helps me to do just that through the first ever audio blog on radio.
S Keerthivasan, Business Head, Fever 104 FM, adds, Today, Fever 104 FM is acknowledged as the best on-air sports destination. Our tie-up Dada for One Day Mataram reinforces our dedication and association for sports in India. Fever 104 FM has always endeavored to come up with engaging content and has lived up to its brand proposition of presenting innovative and fresh content for its listeners. One Day Mataram aims to offer a platform on radio for all the cricket lovers across the nation to build support for Team India. With the presence of a cricketing legend like Sourav Ganguly on Fever
104 FM, we hope to strengthen our bond with all cricket fans in India....
