Sony Music reunites with Viacom18 for 'Bhaag Milkha Bhaag'
MUMBAI: After signing music distribution deals with leading production houses like Eros International and Balaji Motion Pictures, Sony Music has reunited with Viacom18 Motion Pictures and Rakeysh Omprakash Mehra for the music rights of the biopic ‘Bhaag Milkha Bhaag’.
The soundtrack has been composed by renowned musical trio Shankar-Ehsaan-Loy and penned by Prasoon Joshi. The momentous tracks are stated to reflect the determination, passion and speed of the lead character Milkha Singh.
The album will be released in May and will be available across all media channels for streaming, downloads and physical distribution.
Sony Music Entertainment president India and Middle East Shridhar Subramaniam said, “We are extremely confident of the subject and the music as it’s an integral part of the film. Prasoon Joshi’s lyrics in Rang De Basanti elevated the musical experience and we are sure it will be the same this time too while Shankar Ehsaan and Loy always bring a fresh new angle to the music. At Sony Music, it’s always a pleasure to work with Viacom 18 and we together will ensure a great musical journey for the listeners.”
Rakeysh Omprakash Mehra said, “Bhaag Milkha Bhaag has been the most challenging and satisfying experience of my life. I have felt growth within myself as a film maker. The songs of the film are what a soul is to a body, we are lucky that Shridhar Subramaniam and his passionate team at Sony Music have joined hands and have become an integral part of the BMB family.”
The film marks Sony Music’s second association with Rakeysh Omprakash Mehra after the massive success of Rang de Basanti.
“Our journey with Rakeysh began in the year 2005 with Rang De Basanti wherein we worked very closely with his team and created a huge success. Today while we work with him on Bhaag Milkha Bhaag we are all geared up to put in the same passion and energy,” added Subramaniam.
Co-produced by Viacom 18 Motion Pictures and Rakeysh Omprakash Mehra, Bhaag Milkha Bhaag is based on the biography of India’s most prominent athlete, Milkha Singh which is played by multi-talented actor Farhan Akhtar in a pivotal role. The film is slated to release on 12 July.