Sony Music partners with IODA; provides global distribution to Indian labels and artist
* Partnership broadens IODA's international presence and provides Sony India with Worldwide Distribution Arm
MUMBAI: Sony Music Entertainment India and IODA- (Independent Online Distribution Alliance) has announced a partnership to provide global distribution for Indian labels and distributors.
The tie up with Sony Music Entertainment India will offer Indian labels and Indie/Independent artist a new digital landscape to access seamless distribution network across audio and video digital retailers. This would include all major services like iTunes, Amazon, Spotify, Netflix, Unbox, CinemaNow and mobile carriers such as Verizon Wireless, Sprint and Vodafone
The platform provides an online dashboard which enables Artists and Labels to access real time download sales data of their music and videos on iTunes, Amazon, Spotify, Netflix + 600 online and mobile outlets
An additional valuable feature of the distribution network is �Promonet' an online promotional system specifically designed to help fans discover and share music from thousands of top independent artists and labels around the world. An opportunity for artist and labels to connect through over 3000 blogs, podcasts, internet radio stations, social networking and music websites
With a wide presence across genres ranging from Indi-Pop, Indian Classical, to Bollywood and Tamil Film Soundtracks, Sony Music Entertainment India witnessed a huge opportunity through this association
Sony India & Middle East president Shridhar Subramaniam said, The IODA platform will offer Indian artists and labels a quick, transparent and easy way to access the vast global potential for their music. We are very excited to be representing them here and to grow this business....
Artist such as Bickram Ghosh, Rashid Khan, Labh Januja, Raj Brar, Lehmber Hussainpuri signed on to Indya Records and Frankfinn Entertainment are among the first to take advantage of the IODA/Sony Music India partnership to expose their music to more fans in other countries
Tabla maestro Bickram Ghosh said, This is a unique platform for artists like us whose audiences transcend all borders. It helps us reach out to young audiences who are increasingly sourcing their music from Digital Platforms. I congratulate Sony and IODA for putting together such a platform....
IODA founder and CEO Kevin Arnold said, We are delighted to collaborate with SONY India to bring Indian music to our retail service partners around the world. There is a large loyal and passionate fan base for music coming out of India in every major music market in the world. We look forward to making the music they love available in whatever way they wish to consume it....
As the digital music market in India is expected to reach $4.25 billion in 2014 – the global appetite for this same content will grow along with it.
Indya Records Founder Kanwal Kohli said, We are excited with the opportunities this tie-up offers to Independent labels like ours to take our body of content to a world-wide audience and make our presence felt in the ever increasing Digital Market for Indian Content....
