MUMBAI: To promote the music of its latest movie 'Jannat 2', Sony Music will conduct a roadblock for the video ‘Tu Hi Mera’ on 24 March, between 8-8.30 PM across music and youth channels.
The video starring Emraan Hashmi and Esha Gupta will take over the small screen as a Roadblock on channels like MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24. This is the first ever Roadblock created by a music label in India.
Sony Music Entertainment India marketing director Sanujeet Bhujabal said, “Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2 therefore we decided to create a Roadblock where in fans will get an opportunity to view ‘Tu Hi Mera’ from Jannat 2 across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.”
This initiative is supported by a print campaign across publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad & Baroda.
MUMBAI: To promote the music of its latest movie 'Jannat 2', Sony Music will conduct a roadblock for the video ‘Tu Hi Mera’ on 24 March, between 8-8.30 PM across music and youth channels.
The video starring Emraan Hashmi and Esha Gupta will take over the small screen as a Roadblock on channels like MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24. This is the first ever Roadblock created by a music label in India.
Sony Music Entertainment India marketing director Sanujeet Bhujabal said, “Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2 therefore we decided to create a Roadblock where in fans will get an opportunity to view ‘Tu Hi Mera’ from Jannat 2 across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.”
This initiative is supported by a print campaign across publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad & Baroda.
