Sony BMG partners ibibo.com for unique compilation
MUMBAI: Music label Sony BMG has partnered with ibibo.com to roll out what it terms the first ever community voted compilation of the best of 'Michael Jackson - King of Pop'.
The music album that will be in stores by January 2009 will be a special selection of Michael Jackson songs collectively voted by community members of the social networking site ibibo.com.
The community members with the most voted tracks will win prizes and get recognition on the web site.
Ibibo.com community will be able to listen and vote for over 100 smash hits of Michael Jackson.
The community can join the "Fan Club" and also watch MJ's videos and photos. The tracks will be from MJ's popular albums like Thriller, Dangerous, Off the Wall, History, Bad etc. Based on the most voted for Jackson tracks, Sony BMG will release into the market a double CD collection called 'Michael Jackson-The King of Pop', say reports.
This essentially leads to the democratization of music production where audiences choose the tracks that make up the 2cd collection king of pop based on popularity.
As a part of celebrating the cult of MJ on ibibo.com, the social networking site has also launched "Moon walk Like Michael" contest.
The best moon walkers will be selected by Ibibo community along with Sony BMG and will get to win Lap tops and iPods.
Says ibibo.com CEO Ashish Kashyap, "We are India's fast growing entertainment and talent based social networking platform. Launch of Michael Jackson application in alliance with Sony BMG on ibibo.com further drives user engagement and empowerment and at the same time provides a platform for expression and recognition".
According to Sony BMG India managing director Sridhar Subramanian, "We are extremely glad to have partnered with Ibibo for this pioneering initiative. A music album, which is completely 'of the people, for the people and by the people' will be a first for India. Given Michael Jackson's iconic popularity, coupled with the power of social networking on ibibo.com, we are sure this will be a resounding success".
