MUMBAI: Sony BMG Music Entertainment is joining Warner Music Group in making its music available on the social media network imeem.com. In exchange for making their content available to Imeem users, Warner and the independent labels receive a cut of the ad revenue that imeem generates.

The San Francisco-based imeem allows users to share music and video content and shares ad revenue with labels whose content is on the site. Webco, which launched the service in June, also has deals with indie labels such as Nettwerk, Matador and XL Recordings says a report.

EMI, which is in talks with the Internet service, is expected to follow shortly.