Comments (0)
News |  31 Dec 2009 15:32 |  By harpreetkhokhar

Sony bags Rahman's Tamil, Telugu projects

MUMBAI: Sony Music has bagged the music rights of  A R Rahman's next project Vinnaithaandi Varuvaaya. The music was launched earlier this week at the Bafta Awards with much fanfare.

Divulging the marketing plans for the project, Sony Music Southern Repertoire head Ashok Parwani says, "We intend to make Vinnaithaandi Varuvaaya a crossover album as we believe A R Rahman as a brand and this music has the power to transcend language and regional barriers. We will service the song videos to all leading music channels – Tamil and National as AR Rahman has a universal reach. Apart from servicing of songs on the radio and the web, we have a lot of on-ground and retail level innovations planned out in the form of road shows, special contests with instant gratifications, meet and greet with the cast and crew. On the digital and mobile front, we have a lot of innovations planned including the iPhone application – which will be a global first for Sony Music India."

The music label has also bagged Rahman's next regional project. "We also have A R Rahman's next Telugu blockbuster 'Puli' one of the most awaited movie of the year in the Telugu industry," Parwani adds. The movie stars Pawan Kalyan, Nikisha Patel and Manoj Bajpai and is directed by SJ Suryah.

Widening its regional portfolio Sony would also release the music of Rajnikanth starrer Sivaji – The Boss... in Hindi. Talking about the Hindi projects whose audio rights Sony Music has bagged Sony Music marketing director Sanujeet Bhujabal says, "As far as the other Hindi projects are concerned, we have three big projects, but we will be announcing them in the next couple of months."