MUMBAI: Multifaceted Raghav Sachar is all set to launch his own music label coined �Raghav Sachar's Music'.

Raghav is also positioned to shoot for his first single �Charming Lootera' for his music label on May 18. The single will release on June 16.

Raghav reveals, Though it took a long time, I was clear about having my own label. If I am the composer, singer, actor, of the song then to me it makes no sense to give the rights to some other label....

The labels today are not artist-friendly. You have to end up making a deal with them to publicise your own track which is just a money making business. I want to eliminate this and this is the reason why I am coming up with my label....

His self composed and sung track �Charming Lootera' with close friend Neha Bhasin is a very energetic and peppy number. Sachar is featured as a charming guy who is the 'Lootera' (raider) in the song and the video will be shot in Mumbai.

Says Neha, It feels good to work with Raghav, we go back a long way but had never worked together. This is a very hip-hop sensuous track and I have sung the hook line....

Raghav is also planning to collaborate with different channels that would support him to market his label. He adds that he may also join forces with people across the Hindi film industry, with whom he will feel comfortable working.

Raghav says that at the end of the day, the content has to be good enough to sell. Akin to his earlier single �Ho Jaane De', the new track will not be released physically, but would be promoted on radio, TV and Internet.

With no sponsors and till now no promoters and compilers, Raghav Sachar is still resolved to launch his own new label and his new single �Charming Lootera' with it.