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News |  09 Dec 2011 16:58 |  By RnMTeam

Sing along with K'naan, Snoop Dogg, Sunidhi Chauhan and Timbaland

MUMBAI: The Western Union Company, a financial services and communications company, has launched an interactive online platform called �Western Union Singing Telegram', that allows consumers to create personalized music video and virtual duet with international recording artistes like K'naan, Snoop Dogg, Sunidhi Chauhan and Timbaland.

The online platform, www.wu-singingtelegram.com, enables consumers to perform virtually with a recording artiste and then send the video to friends and family via social networks. The platform helps consumers to emotionally connect with their loved ones when sending money, combining virtual performances with recording artists with select access to BMG Rights Management music libraries.

To create a singing telegram, users have to upload their photo and then pick an artiste and sing along with the performer using lyrics streamed on the screen.

Western Union Ventures chief marketing officer and president Diane Scott said, The Western Union Singing Telegram service creates a new way for consumers around the world to show their loved ones they care about them when sending the gift of cash this holiday season. The singing telegram is a natural fit for us to help consumers around the world virtually connect with their family and friends, giving them the gift of music, their personal image and voice, to make their day better....

180 Amsterdam, which is part of the 180 division of the Omnicom Group, developed the creative concept. Western Union first introduced singing telegrams to the world on July 27, 1933.

 

�Mega-producer Timbaland performing �This Lady' and �Drummer Boy' as the first holiday song of his career, available 1 Dec.

�Somali-born musician K'naan singing Happy Birthday... and �Leaving on a Jet Plane'available 1 Dec.

�Bollywood's most famous contemporary singer Sunidhi Chauhan performing �Call Me'and �Valentine' as her first songs in English, available 5 Dec.

�13-time Grammy-nominated hip-hop artist Snoop Dogg performing Pretty Woman... and �Life of the Party' available 17 Dec.

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