Anita Iyer    20 Dec 08 14:49 IST

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Shibani Kashyap takes Net route for new single
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MUMBAI: Shibani Kashyap has struck a deal with networking site, ibibo.com to launch her single track online with her band Sojourn.

Says Kashyap, There are no physical sales; so there is no point in investing in a non- film album. The Internet seems to be a better place with net savvy audiences picking songs online.... The singer would be getting a share of the digital downloads from ibibo.com.

It is a romantic number, so we would be launching it in February next year, the month of love!... Kashyap further complains that televison music channels, which used to air non film album videos, are no longer interested in playing such music. While launching an album, there is a lot of investment that goes in the making of the videos and the music channels are not interested in playing these numbers. It is a vicious cycle where the channels claim their research shows no takers for independent music."

Kashyap had recently launched a track, �Alvida' as a tribute to the lives lost in Mumbai terror attacks. Lyricist Virag Mishra has penned the lyrics of this emotional track. Says the musician, It is just a way to show our solidarity over what happened in Mumbai recently and we want to convey that we must let go the past and move on. It suggests that we put ourselves together and wake up to a new tomorrow....

The track is exclusively on air on Red FM at the moment and would go on air on Big FM from the coming week.

Non-film music needs a boost to be revived from being overshadowed by larger than life Bollywood. So, if channels do not support non-film music, artists have to turn to internet and radio. There are some songs like �Bandya' from the Pakistani movie Khuda ke Liye which was a hit because it was hammered into listeners' consciousness by radio....

Shibani, who started her journey in Bollywood by composing singles like Sajna aa bhi ja for Waisa bhi hota hai- II, title track for Zinda and the more recent title track for Maharathi, is composing full tracks for some films.

She has composed all songs for �Osama' to be directed by Faisal Saif. She has also being signed by a Los Angeles based production house, Golden Gate Studios to sing songs and compose three numbers for 'Blood Money Trail'. The movie is a dark



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Voncile 12:31:58 PM 26 Apr 2011 Report Abuse
Wow! That's a really neat asenwr!
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