MUMBAI: Sun network's 93.5 SFM Bangalore has got the exclusive radio partner rights for the new Kannada film Savi Savi Nenapu directed by Santhosh Rai Pathaaje.Starting from 16 June, the station will air the exclusive songs and capsules of celebrities who will share their experiences of the film.

On 18 June the shows Morning Mantra and Blade Raja will have one of the crew members of the film to co-host the shows.

As a part of the promotional activity, the station will give away CDs and tickets of the film during its release which is scheduled very soon.

Next, the Bangalore station is going to premiere AN Ratnam's new Kannada film.

SFM business development manager V.Sridhar informed, "Apart from the regional films, we are trying to do radio premieres for Hollywood films. Bangalore and Hyderabad are the two stations that we would initially start the Hollywood premieres."

SFM is looking forward for more ventures in movie branding and media partnering as exclusive premiere of songs and interview helps to rope in more listeners to the station.