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News |  05 Sep 2007 00:55 |  By RnMTeam

Second Insomniac video releases on TV

MUMBAI: Universal Music has released the video "Tired Of Being Sorry" from Enrique Iglesias` album Insomniac simultaneously on MTV and VH1 on 3 September 2007.According to Universal Music, Enrique`s Insomniac has been ranked the number one album in India for 10 consecutive weeks and was certified Platinum within 12 days of release.

For the first time in the country, the company roped in a news channel and a private radio station were offered exclusive access to Enrique resulting in an unprecedented launch scale for the album.

Mainstream news channel Headlines Today was part of an international album launch for the first time. The Enrique Special aired on the channel was the third highest rated show of the week it aired, says Universal. For the first time ever, Enrique appeared on Indian radio, giving Fever an edge over competitors. Channel [V] put the artiste on an on air property called [V] Heroes, till date only reserved for Bollywood personalities.Says Universal Music India managing director Rajat Kakar, "We are delighted with the response we have got on the new album from Enrique. It just reinforces our belief that great music with innovative marketing is an unbeatable combination. Indian consumers are today in touch with global trends and want only the best!"Enrique has sold over half a million copies of his previous three albums in India, adds the company.

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