MUMBAI: Dainik Bhaskar offshoot MY FM has bagged the Award for Brand Leadership in Radio at the World Brand Congress 2010 for the second year running. The largest solely-non-metro-based radio network in the country was cited for its ability to incorporate very successfully, its philosophy of Jiyo Dil Se in every aspect of its business strategy including product offerings, marketing strategy, people's initiatives and sales strategy.

Harrish M. Bhatia, CEO, 94.3 MY FM, said, We feel honoured to receive this prestigious award yet again this year. 94.3 MY FM has an obsession for bringing innovation and excellence in the field of radio, and achievements like this encourage to do even better. It is a great that our efforts have paid off and brought us such unparalleled recognition in radio excellence. We are committed to constantly serving and connecting with our listeners in the same way....