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News |  09 Sep 2010 17:35 |  By ShikhaShah

Saregama's 'Jhootha Hi Sahi' music launch on 17 September

MUMBAI: Music and entertainment label Saregama's film â€?Jhootha Hi Sahi' has its soundtrack composed by Oscar winner AR Rahman,  the music maestro who has revolutionized Indian film music.

As we all know, Rahman's interest and outlook in music stems from his love for experimentation. After dishing out latest hits like Rang De Basanti, Ghajini, Delhi 6, Raavan and the much-acclaimed Slumdog Millionare, the Indian film composer, record producer, musician and singer is all set for the launch of his next project produced by Madhu Mantena.

We will be organising a grand launch of the music. It will be released on the sets of the music show Sa Re Ga Ma Pa on 17 September.  AR Rahman, John Abraham, Pakhi, Madhu Mantena and Abbas Tyrewala will be present at the show,... revealed Saregama CEO Apurv Nagpal.

The album of the film consists of seven original tracks and two remix versions. I think this will be Rahman's best composition till now. Each song has a distinct feel. In fact, it seems like Rahman has created an entirely new genre of music with Jhoota Hi Sahi,... added Nagpal.

Saregama is planning for a 360 degree approach for marketing the film as well as its music. Apart from making the film's music available in all the leading stores, it will be up on Saregama's website for a hassle-free download. We will be coming up with a premium CD set with a surprise in it. I would not like to disclose much about it right now but we are coming up with a few unusual and innovative ways to promote the film,... he added.

The romantic comedy film �Jhootha Hi Sahi' casts John Abraham and Abbas Tyrewala's wife Pakhi. The film is set to release on 15 October.

Send in your comments to: shikha.shah@indiantelevision.co.in

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