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News |  16 Jul 2013 18:53 |  By RnMTeam

Saregama inks 3 year deal with Sony DADC

MUMBAI: With an aim to focus on the digital sales and promotion of content, Saregama has given exclusive world-wide exploitation of the entire Saregama audio and video content library including its sales, marketing and distribution across all physical formats to Sony DADC. This is a three year association.

Speaking with, Saregama India, MD Surya Mantha said, “We had been approached many players in the area before but the credibility level Sony DADC holds helped us take this decision.” Saregama has been talks with Sony DADC for more than six months now and has bagged the deal. This deal will help Sony DADC earn the number one position in the Indian physical content business in audio and video.

Sony DADC Home Entertainment Services business head Rajat Kakar said, “The acquisition of the Saregama license is a big leap forward in terms of our presence in the physical market for both audio and video content as well as the beginning of a key strategic partnership. Saregama and its repertoire is a household name and with this alliance we get a foothold into every nook and corner of the country. Thus the consumer will get the finest of Indian and international content both in audio and video”. Sony DADC will be top liner in this deal (A&R will remain with Saregama).

Sony DADC has already bagged the home video license for major Hollywood studios like Sony Pictures Home Entertainment (SPHE), Sony Pictures Home Entertainment (SPHE), Warner Home Video (WHV) and National Geographic in India. Sony DADC also has the license for Sony Music content in India.

Saregama India CFO G B Ayyer said, “Physical format remains an important format for us so offering it in credible hands was important for us. Now, we can invest our capital into digital and focus on this growing space. Meanwhile, this decision can pave away to raise the sales of physical in II tier and III tier cities that still value physical space.” In digital, Saregama holds a market share of 20-25 percent.

Saregama owns a catalogue of more than 150,000 tracks in 18 Indian languages. This association will help Saregama to get brand new audience and help Sony DADC to carry on the vision of positive growth in physical market.