Saravanan P appointed as CEO of MTunes HD & Music Xpress
MUMBAI: Pioneer Channel Factory Ltd. has appointed Saravanan P as chief executing officer for the network, with effect from 1 March 2012. The network currently has in its portfolio two music channels, MTunes HD and Music Xpress.
In his new role, Saravanan will be responsible for spearheading the network’s existing offerings and plan the future vision. Going forward, the network plans to launch channels in both national and regional languages.
Speaking on his appointment, Saravanan said, “Through most of my professional career, I have set-up new businesses and turned around existing establishments. The role at PCFL is another challenging opportunity and we are committed towards establishing ourselves as a formidable player in the entertainment industry in times to come. Our focus whether in music or other content will be to pioneer technology and innovation. For our music channels, converting music library to HD is just the beginning of this journey. The current channels from the network, MTunes HD and Music Xpress will continue to be the pioneering channel for music content innovation. I am really pleased that within a short span of time, M Tunes HD, India’s 1st Bollywood music channel in HD has emerged among the top three channels in the pure music genre having displaced Sony Mix in the latest TAM Ratings at HSM markets. At the network level, a lot of future innovations are planned.”
Prior to this appointment, Saravanan was business head at Reliance Big Productions.
With over 18 years of experience, Saravanan has also been associated with Reliance BIG Broadcasting (business head, regional GECs), Zee International (head, Special Projects) and Sun Network (head, New Projects).