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News |  04 Dec 2012 14:46 |  By RnMTeam

Saavn launches ad platform Impact in India

MUMBAI: Digital distributor South Asian Audio Visual Network (Saavn) has launched its new advertisement platform ‘Impact’ that will assist brands in connecting with the site’s 10.5 million global users.

The first-of-its-kind digital/mobile audio advertisement platform for Indian brands will enable brands to identify, connect and engage using Saavn’s Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio.  Brands will get complete and exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time, a company statement said.

“Impact is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience,”  Saavn co-founder and CEO Vinodh Bhat said.

‘Impact’ is a model that allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

The Saavn Impact model is based around engagement, curation and social sharing rather than the archaic click-through.  Brands are able to measure ROI (Returns on Investment) in meaningful ways, such as increases in perception, awareness, recall and purchase intent.  The byproduct of our strong focus on the consumer experience is helping brands grow their businesses, Bhat added.

Some of Saavn’s major brands in India include Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen and MakeMyTrip. 

US based Saavn’s comprehensive catalogue of Bollywood, Indian and regional South Asian music licensed from more than 200 content providers contain more than one million tracks. 

In addition to its popular web, iOS, Android and J2ME apps, Saavn is currently developing its popular music product for launch on Symbian, BlackBerry and Windows Mobile platforms.

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