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News |  05 Aug 2011 17:00 |  By swapanjari

RJ Balaji exploits social network tool; registers 1.3 mn hits

MUMBAI: With RJs exploring social networks to gain maximum audience, RJ Balaji of 92.7 Big FM Chennai garnered 1.3 million hits on Soundcloud for his 'Cross Talk' segment.

The link of RJ Balaji â€?Cross Talk' segment received highest response from overseas countries, registering more than 26%  from US.

Delighted RJ Balaji said, I am astounded as the initiative was taken to use social network only as a mean to reach out to a larger audience, but Cross Talk segment has reached almost every country which was completely unexpected ....

Speaking about segment RJ added, Cross Talk is a hilarious segment in my show 'Take it Easy' where I call unknown people (based on information provided by the listeners), and initiate a random conversation. The only change in online show is that, the conversation is played without any breaks and because it is unplanned and spontaneous people find it hilarious....

 

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