Red FM wins nine at WOW Events and Experiential Marketing Awards
MUMBAI: Red FM has mopped up an impressive nine Awards in various categories at the WOW Events and Experiential Marketing Awards held on 6 March.
The radio station picked up the Activation program of the year by a Radio Station award for IPL Mumbai Indians (Gold). It also won the honour for Event/Property of the year by a Radio Station â€“ Bajaao for a Cause - Make a wish foundation (Gold).
The CSR Property of the year by a Radio Station award was also picked up by Red for Bajaao for a Cause â€“ Make a wish foundation (Gold).
At the WOW Awards, Red FM not only competed with 472 entries and 85 entrants comprising the biggies of the event industry, it also swept the award function by bagging the largest number of Awards. Not only did Red FM win all the radio category Awards, it also won two general category Awards.
Red FM has won 45 Awards over the last two years, making it one of the Most Award Winning FM stations in the radio industry.
The Bajaate Raho Awards picked up a silver for New Event property of the year, while Vote for Boat too picked up a silver for Event/Property of the year by a Radio Station.
Red also won a silver for CSR Property of the year by a Radio Station â€“ Paraplegic Rehab Center Visit.
Red bagged bronzes in -
Sports Association of the year by a brand â€“ Red FM for IPL Mumbai Indians,Event/Property of the year by a Radio Station â€“ Bajaate Raho Awards and CSR Property of the year by a Radio Station â€“ Vote for Boat.
Says Red FM COO Abraham Thomas, For us at Red, Events and activation are a way of life! Brand Red has been built on the pillars of touch point marketing and events and experiential marketing! We are the converts and who better than Red to understand the importance of events and experiential marketing in brand promotions. From the initial activation pitches few years back, to our numerous associations with various properties / events / movies, etc. to the Bajaate Raho Awards, our happy clients and partners stand testimony the success of our initiatives. We will continue to deliver 360 degree WOW experiences!...
Anuj Singh, National Marketing Head and Station Head Mumbai, Red FM, says, It's a great initiative on the part of Eventfaqs to felicitate excellence in events and experiential marketing, it's a much needed category of Awards considering the excellent work that has been happening in India in this field. We have kick started the year with a bang by winning 9 WOWs and it's great to receive all the encouragement and appreciation from the industry....