Harpreet Khokhar    28 May 09 12:29 IST

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Red FM sweeps honours at IRF awardsPic by Deepak Dhuri

MUMBAI: The Indian Excellence in Radio Awards 2009 saw Red FM emerging as the giant, second year in a row, mopping up a large chunk of the awards.

The Red FM family bagged a total of 11 awards, including the Best FM Station award. The Red FM team was on a justiable high throughout the brief ceremony at Taj Land's End on Wednesday evening, as a total of 28 awards were given out. Red FM managed a clutch of 10 awards, while sibling station SFM took home one, at the awards held after the day long India Radio Forum wound to a close.

Red FM won the awards in categories including Best Breakfast Programme (Hindi), Best Programme Broadcast after 11 (Hindi), in the Promotion and Marketing category it won the Best Community Service Award, Best Radio Promo In-house (Hindi), Best Creative Campaign, Best Media Campaign, Best Onground/Activation by an FM station and Most Effective Use of Radio in activation Campaign. Joyous cries of Singh is King... (for Anuj Singh, Red's National Marketing Head and Mumbai station head Mumbai) completed the ambience.

Red FM RJ Malishka won the RJ of the Year (Hindi) yet again. Thank you for the competition. It feels a lot better to stand here this year than it did last year,... said the firebrand RJ while receiving the award.

Radio Mirchi followed winning a total of eight awards. Big FM was third in the tally with a total of six awards. Radio Mirchi led the winners list in the categories of Best Programme Broadcast after 11 (Tamil), Best Radio Programme (Bengali), Best Radio Programme (Gujarati), Best Radio Sparkler (Hindi), RJ Dhvanit won RJ of the year (Gujarati), Best Radio Promo- In-house for the Tamil, Gujarati and Bengali category. Big FM won for Best Breakfast Programme (Telugu), Best Programme broadcast after 11(Telugu), Best Radio Programme (Kannada).

The RJ of the year honour was won by RJ Rohit (Kannada), RJ Ophielia (Tamil) and RJ Shekhar (Telugu).

Other winners included SFM for Best Breakfast Programme (Tamil), Radio Mango for Best Interactive Idea and Radio City for Best Radio Promo- In-house (Telugu). The �Most Effective use of Radio in an Ad Campaign' was give to Mindshare Fulcrum- GroupM for �Close Up - Paas Aao Na'.

Click here for a slideshow of the awards

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