MUMBAI: Going beyond playing music, Red FM has launched upcoming writer Ravinder Singh's love story - �Can Love Happen Twice' across its networks.

Singh's story which goes through many twists and turns unfolds at a radio station and  since the author narrates his experiences at the Red FM studio in the  book, the station decided to launch it.

On this association, Red FM 93.5 Network Sr VP projects & programming Nisha Narayanan said, We at Red FM have always believed in innovation and doing things differently. Launch of a book on a radio station was unheard of till now. Our association with Penguin Books India for this book launch is a game changer in more ways than one as it gives an extended platform to reach out to a wider audience base. We wish Ravinder Singh all the very best in his endeavor....

The book, a sequel to Singh's first book, �I Too Had a Love Story', was promoted across the station's network through a series of on-air contests.