MUMBAI: MUMBAI: After receiving an enthusiastic response from listeners last year, 93.5 Red FM has launched second season of its interactive campaign 'Red Mike'.

The campaign encourages listeners to voice their grievances highlighting important issues such as - demand for donation by colleges, increasing incidents of violence on women, erratic water and power supply and many more.

Last year Red Mike witnessed an active participation from both citizens and government officials. Hence this year, the initiative is been promoted through 360 degree media campaign on print, television, outdoor, broadcasts, on ground activation, street theatre groups, SMS and social networking sites such as facebook and twitter, providing citizens with multiple platforms to communicate and discuss.

Red FM 93.5 Network senior VP- projects and programming Nisha Narayanan said, At Red FM we swear by interactivity and Red Mike is both a tool and a symbol for expression. Last year, we were pleasantly surprised by the feedback we received from our listeners as well as government officials who used the airwaves to initiate conversations. This year, we have upped the ante. Through this campaign we intend to let listeners shape the radio station and its conversations. People will have ample opportunities and avenues to contribute and engage. We will reach out to all, be it youngsters or senior citizens, by taking Red Mike to the places where they hang out, where they live etc....

Red Mike has been launched across 12 cities including Ahmedabad, Bhopal, Bhubaneswar, Guwahati, Indore, Jaipur, Kanpur, Lucknow, Nagpur, Pune, Vadodara and Hyderabad.