MUMBAI: After successfully undertaking several social initiatives earlier, Red FM Delhi has launched yet another social campaign titled ‘Crime Ki Keh Ke Lenge’. The initiative will focus on ordinary people who have stood up against crime with immense courage and resilience.
Commencing from 6 August, the 15 day property will introduce listeners to real life heroes who are ordinary people and have had the guts to stand up against crime in the capital city. The campaign will bring forth 15 heroic stories in its breakfast show from Monday-Saturday, with different people related to the story coming on-air along with the protagonist. The show will be hosted by RJs Peeyuush and Swati.
Red FM senior VP programming and projects Nisha Narayanan said, “Crime is a new genre for radio, the relevance of which is even more in our capital city. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe and the deeds instill a sense of pride in their fellow citizens.”
MUMBAI: After successfully undertaking several social initiatives earlier, Red FM Delhi has launched yet another social campaign titled ‘Crime Ki Keh Ke Lenge’. The initiative will focus on ordinary people who have stood up against crime with immense courage and resilience.
Commencing from 6 August, the 15 day property will introduce listeners to real life heroes who are ordinary people and have had the guts to stand up against crime in the capital city. The campaign will bring forth 15 heroic stories in its breakfast show from Monday-Saturday, with different people related to the story coming on-air along with the protagonist. The show will be hosted by RJs Peeyuush and Swati.
Red FM senior VP programming and projects Nisha Narayanan said, “Crime is a new genre for radio, the relevance of which is even more in our capital city. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe and the deeds instill a sense of pride in their fellow citizens.”
