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News |  30 Aug 2007 12:27 |  By RnMTeam

Red FM celebrates Rakhi in `Bajaate Raho` style

MUMBAI: Red FM celebrated `Rakhabandhan` in true `Bajaate Raho` style with a unique programming line-up for all its listeners across Mumbai, Delhi and Kolkata.Red FM Delhi launched an on-ground initiative called ` Raksha ka bandhan` where `Red FM`s Gang of Girls` went around Delhi tying rakhis to bus drivers and requesting them to drive safely and help protect lives. Also orphan girls were invited to the station to tie Rakhis to their favourite Radio jocks - Nitin and Sachin.

Rakshabandhan celebrations in Red FM Mumbai and Kolkata were kick started with `Kachcha Bandhan` where the station assisted all the brothers and sisters to come forward and take some time out for each other and make their relationship even more beautiful on this special day! Brothers and sisters were encouraged to participate in varied fun and exciting contests and activities that display `Kiska Bandhan Kachcha, Kiska Bandhan Pucca?`

Red FM COO Abraham Thomas says, "Red FM shares a special bond with all its listeners and festivals like Rakshabandhan give us a unique opportunity to grow closer to them. Across all three radio stations, Red FM has launched various on-air programming initiatives to engage directly with listeners and share a moment of happiness with them."