MUMBAI: Red FM has appointed Yang Saints & Warriors as the creative agency for its radio network.
The agency was selected from a range of various medium and large size agencies including Lowe Lintas, DDB Mudra, Law & Kenneth and Scare Crow Communications.
Red FM 93.5 Network senior VP- projects and programming Nisha Narayanan said, “At Red FM, we have always pushed for excellence in creative advertising. Yang Saints & Warriors have delivered some extremely disruptive and sticky advertising for some of the brands they work for. With them coming on board with us as our creative agency, we are looking forward to some exciting work on the brand.”
Yang Saints & Warriors chairman Pushpinder Singh stated, “This business is important for us on two counts. One, creating an emotional differentiator in the radio space is a creative challenge that is exciting and tough at the same time. Second, this gives us an opportunity to interact with a group that more than matches us at a personal intensity level. Let us hope that makes for a great effort.”
MUMBAI: Red FM has appointed Yang Saints & Warriors as the creative agency for its radio network.
The agency was selected from a range of various medium and large size agencies including Lowe Lintas, DDB Mudra, Law & Kenneth and Scare Crow Communications. Red FM 93.5 Network senior VP- projects and programming Nisha Narayanan said, “At Red FM, we have always pushed for excellence in creative advertising. Yang Saints & Warriors have delivered some extremely disruptive and sticky advertising for some of the brands they work for. With them coming on board with us as our creative agency, we are looking forward to some exciting work on the brand.”
Yang Saints & Warriors chairman Pushpinder Singh stated, “This business is important for us on two counts. One, creating an emotional differentiator in the radio space is a creative challenge that is exciting and tough at the same time. Second, this gives us an opportunity to interact with a group that more than matches us at a personal intensity level. Let us hope that makes for a great effort.”
