MUMBAI - Radio One and Mentos have come together to host the annual Speed Dating event, where every eligible guy and girl gets together for a fun evening.

Perfetti India and Radio One will team up to conduct Speed Dating sessions at nightclubs across the four big metors including Mumbai, Delhi, Bangalore and Chennai.

Speed Dating is an exciting concept and is based on the psychological evidence that most people make up their mind of whether they like someone in the first 60 seconds of interacting with them.

Speaking on the concept, Radio One vice president Shariq Patel says, "This is the third speed dating event we are organizing and the registrations have increased with each event. This is also the second time in a row that Mentos has partnered with us. Given the previous years experience this year Mentos has signed up for the event across all 4 of our stations i.e. Delhi, Chennai and Bangalore apart from Mumbai."

Perfetti marketing head Samir Sunjea adds, "Speed dating is a perfect fit for Mentos since it caters to our target age group. It is a `fresh` concept in India and therefore echoes our brand`s core intrinsic values.

Moreover, the Speed Dating concept adheres to the `Mentos Life` philosophy - a way in which to avoid the dull and usual and to adopt a fun and innovative approach to ordinary life." Event Details - 20 men and 20 women invited for the exclusive event- All have to register at the venue- When registering all the participants are given a badge and a memo card with interested/uninterested marked against every name.- Each participant will get around 5 mins for 20 one-on-one dates. - The men will keep moving while the women remain seated.- The participants will move to the next table at the sound of the bell- If two participants are interested in meeting again, they are to mark their memo card accordingly.- Only if both concerned people are interested in each other, as marked in their memo card are they matched - Radio One will provide the female participant with the male`s contact details. Only if she wants to pursue the friendship further will she call. Hence a completely safe way of interacting with people.To register for speed dating all you have to do is log on to www.radioone.in and register yourself. If you are a working professional above the age of 21, you have a chance to be invited for this exclusive event at your city.Mumbai-The speed dating event will happen at Squeeze in Mumbai on 8th February, 2007. The cast of the new film Just Married is also expected to attend the event. Esha Deol, Perizaad Zorabian and Bikram saluja .

Bangalore- followed by Mumbai, the action will shift to Bangalore on Feb 11th at Athena. IT people, its all about working and networking!

Chennai- Feb 12th, Chennai will rock like never before at Sparks, Hotel savera.

Delhi- A day prior to the Valentines day, Delhi will conduct speed dating at Lizard lounge on Feb 13th. A day prior to the V day!