BANGALORE: As part of its fifth anniversary celebration, Radio One has initiated a public opinion research, to cater music preferences of listeners in Bangalore.

Starting from tomorrow, the radio station will shortlist 600 candidates who are well versed with Bollywood music, to be a part of research conducted by agency.  These candidates will represent the listeners and choose the music they want to hear and decide on the most favorable tracks, which will then be played on the station. A reproduction of the playlist would be announced on-air after the research has been completed.

94.3 Radio One national head of marketing Shyju Varkey said, On our fifth anniversary, we wanted to create an initiative where we could empower the listeners. We want to give our listeners the power to choose what they want to hear and what they don't' want to hear.  An initiative such as this has never been taken up by any radio station or any other medium before....

BANGALORE: As part of its fifth anniversary celebration, Radio One has initiated a public opinion research, to cater music preferences of listeners in Bangalore.

Starting from tomorrow, the radio station will shortlist 600 candidates who are well versed with Bollywood music, to be a part of research conducted by agency.  These candidates will represent the listeners and choose the music they want to hear and decide on the most favorable tracks, which will then be played on the station. A reproduction of the playlist would be announced on-air after the research has been completed.

94.3 Radio One national head of marketing Shyju Varkey said, On our fifth anniversary, we wanted to create an initiative where we could empower the listeners. We want to give our listeners the power to choose what they want to hear and what they don't' want to hear.  An initiative such as this has never been taken up by any radio station or any other medium before....