MUMBAI: With various `innovative` concepts, contests and campaigns, FM stations are trying to gather more numbers on the ratings chart. Radio activation is another route to reach the top of the stack.

As part of `Mirchi Activation,` Radio Mirchi and 24X7 guru.com in association with Taare Zameen Par have kick -started a talent hunt contest `Destination NASA`. The campaign will roll out across 13 cities with 880 schools likely to participate. The contest is open to only students from class VI to X.

Operational in 28 cities in 10 languages, ENIL MD AP Parigi says that `Mirchi Activation` will carry the brand to all its listeners to touch and have a feel of the FM brand. "We are constantly able to match with the pulse of our listeners. With the introduction of the `Destination NASA` programme, we wish to provide a platform for young talent to earn fame among their peers and to make not only their parents but also the country proud," he says.

`Mirchi Activation` does multi client on-ground activities using radio as a prime medium for its promotion and specialises in providing brands with innovative solutions, cost benefits and footfalls - funneling down to their direct target group and allowing them to sample their product and service.

As part of the contest, selected 750 performers will compete for the city finals which will be further filtered to the count of 130 candidates with 10 students per city. The final rounds will be held in Delhi, in February 2008.

Top 10 winners along with one parent each and a teacher will be send to NASA. The other 120 runner-ups will be awarded with gifts ranging from computers to ipods.

Taare Zameen Par actor, director, producer Aamir Khan said, "I strongly believe that every child is special and has some inherent ability that must be encouraged and built upon. Different individuals have different intelligences and Taare Zameen Par stresses on multiple intelligences and on the paramount importance of loving and cherishing children, giving them the opportunity to truly find themselves and achieve what they desire in whichever field their strength may lie. Taare Zameen Par celebrates the true potential of India`s children."