MUMBAI: Radio Mirchi 98.3 FM has launched in Thiruvananthapuram, taking the total number of stations to 31 all over the country.

In Thiruvananthapuram, Radio Mirchi programming will begin with devotional music on Morning Raagam followed by breakfast show Hello Thiruvananthapuram. Ladies Colony will be the next show for the women. Mollywood Matinee, Bumper 2 Bumper, Bellbottoms and Dr Love are some more offerings from Radio Mirchi.

The shows will have news of traffic, weather, stocks, updates on local events and happenings designed to capture the sounds, sights and textures of Thiruvananthapuram.

Radio Mirchi Karnataka and Kerala cluster head Rahul Balyan said, "Radio's strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved, and with the launch of radio stations across the country, radio is becoming a familiar sight. Additionally, it is proving to be the best companion."

Radio Mirchi Thiruvananthapuram station head Krishna Menon said, "We expect the Mirchi style of programming of Radio Mirchi to revitalise the city and its listeners, just the way we have been able to win the loyalties in Chennai, Bangalore, Hyderabad and other cities."

Besides Thiruvananthapuram, Radio Mirchi is already operational in places including Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, Pune, Patna, Jalandhar, Goa, Bhopal, Vadodara, Kanpur, Rajkot, Varanasi, Nashik, Lucknow, Surat, Aurangabad, Kolhapur, Madurai, Nagpur, Vishakapatnam, Vijayawada, Mangalore and Raipur.

Radio Mirchi will roll out two more radio stations by the end of the year, to complete the total number of 32 stations in India.