MUMBAI: Expanding its reach in the digital arena to increase its listener base, Radio Mirchi recently launched its third third online channel – Club Mirchi.

The radio station previously comprised of two online channels, Meethi Mirchi, playing modern bollywood melodies and Purani Jeans, catering to classics of the golden era. The latest entrant Club Mirchi will offer listeners Hindi and English club mixes online.

With increasing competition amongst radio broadcasters, leading players are now looking towards the digital space for newer ways to provide content to listeners.