MUMBAI: Radio Mirchi has introduced Diwali based content and programming to connect and engage listeners this festive season.
RJ Jeeturaaj will recite some Sanskrit shlokas from Ramayana followed by a festive musical bonanza called �Musical Mithai' where listeners can win delicious mithai dabbas. In a special segment called �Hum Kandil De Chuke Sanam', listeners will be invited to bring their kandils and decorate the studios adding their own personal touch, while �Mirchi pe Mawwali ki Qawwali' will feature two quintessentially Mumbai taporis commenting on the different happenings in the city during Diwali in an endearing and humorous manner. The radio station has planned various contests where listeners can win silver and gold coins, apart from goodies and gifts.
Radio Mirchi 98.3FM station head (Mumbai) Anirban Sengupta said, Diwali, being one of the most exciting festivals of the year, gives us an excellent opportunity to connect with our listeners in a unique and engaging way. This time, we have an exciting array of on-air content lined up for all our Mirchi listeners. Right from Musical Mithai hampers to Mawwali ki Qawwali and tons of surprises and prizes, we are sure of offering a great experience to our listeners....
MUMBAI: Radio Mirchi has introduced Diwali based content and programming to connect and engage listeners this festive season.
RJ Jeeturaaj will recite some Sanskrit shlokas from Ramayana followed by a festive musical bonanza called �Musical Mithai' where listeners can win delicious mithai dabbas. In a special segment called �Hum Kandil De Chuke Sanam', listeners will be invited to bring their kandils and decorate the studios adding their own personal touch, while �Mirchi pe Mawwali ki Qawwali' will feature two quintessentially Mumbai taporis commenting on the different happenings in the city during Diwali in an endearing and humorous manner. The radio station has planned various contests where listeners can win silver and gold coins, apart from goodies and gifts.
Radio Mirchi 98.3FM station head (Mumbai) Anirban Sengupta said, Diwali, being one of the most exciting festivals of the year, gives us an excellent opportunity to connect with our listeners in a unique and engaging way. This time, we have an exciting array of on-air content lined up for all our Mirchi listeners. Right from Musical Mithai hampers to Mawwali ki Qawwali and tons of surprises and prizes, we are sure of offering a great experience to our listeners....
