MUMBAI: Radio Mantra celebrated four years in Karnal, Bareilly and Jalandhar this month. The celebration was a four day long activity where listeners won prizes, Mantra goodies, silver coins, food and shopping vouchers every hour.

On the occasion, Radio Mantra national programming head Kanwar Sameer said, In these four years, Mantra has set trends and has made constant innovations to engage, involve, and entertain our ever evolving audience. I'm confident that we'll continue to stay in their hearts and remain at the top....

Mantra continues to hold the number one position in all the cities and has shown consistent growth over the years. According to the Indian Readership Survey (IRS) 2010 Q4 data on the radio industry, released by the Media Research Users' Council (MRUC), Radio Mantra grew despite the de-growth in the radio category 

With 5.37 million listeners, Radio Mantra continues to be one of the top five radio stations in India with its pan India presence in Agra, Bareilly, Gorakhpur, Varanasi, Hisar, Karnal, Jalandhar and Ranchi. Mantra aims to offer a differentiated listening experience to its listeners across age groups and all SEC, states the release.

Some of the station campaigns includes RJ-Giri, Chhota Jockey, Music Marathon of the Decade, Double Hafta Vasool, and CSR activities like Dil Toh Achha Hai Ji: Thandd Se Jungg, No Tobacco Day, World AIDS Day along with many city-centric contests.