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News |  04 Sep 2009 09:25 |  By RnMTeam

Radio High back on air in Siliguri

MUMBAI: Siliguri based Radio High is back on air after staying off the airwaves for over five months.

Radio High, a broadcasting venture of Syntech Informatics, resumed operations on 25 August after shifting its studio to a different location and having sorted its differences with licensing bodies like the PPL and IPRS. Radio High managing director Milon Chakrabarty says the hiatus helped the station to refurbish itself with a new studio set up for both video and audio recordings in a location which helps it to reach a wider audience.

The station had earlier said it would relaunch on 15 June  but was unable to keep the date. Chakrabarty says the clutch of persistent issues that had dogged the station have been sorted and that the station is now manning itself with a slew of new RJs culled from the training institute owned by the company. The payment issues over music royalty with music label T-Series however are still sub judice.

Sources however had told Radioandmusic.com earlier that the station had faced other issues too - non payment of their electricity bills resulted in suspension of the electricity connection to their (CTI) Common Tower Infrastructure a couple of months ago. Chakrabarty however says that no such issues plague the station.

Chakrabarty says that since the station restricts itself to 25 per cent Hindi film music content, Radio High will currently make do without T-Series copyrighted music. Nearly 75 per cent of the station's music programming comprises local music, nearly 22 per cent of which is owned by the company's own label High Music. The station, which launched a music troupe High Rockers last year, competes with Radio Misty and Nine FM for listenership.

Local music will continue to play an important role in the second innings of Radio High. The company plans to launch four devotional albums during the forthcoming Puja season. It has also stepped up its marketing activities to get back in listeners' mind space after the relaunch with initiatives like 'Ghar Ghar Ke', in which jockeys from the station visit listeners' homes and report live.

Chakrabarty says the station has managed to recover 50 per cent of its erstwhile advertiser base but acknowledges that the station has a long way to go yet.

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