MUMBAI: Hindi daily Prabhat Khabar has ventured into FM arena with its first station, Radio Dhoom launching in Jharkhand capital Ranchi on Friday.
The radio station has launched with the tagline, 'Tension nahi lene ka'. The content on the station will comprise a mix of regional songs in Bhojpuri and Bengali, Punjabi along with Bollywood tracks. Radio Dhoom 104.8 FM will be launching its second station in Jamshedpur next month.
Commenting on the content, Radio Dhoom chief administrator Sanjeev Kumar Singh says, "Our music content would have 60 per cent of Bollywood songs and 40 per cent of the remaining. Radio Dhoom will play a mixture of these songs throughout the day every hour rather than allotting specific slots for the regional ones."Radio Dhoom is focusing on listeners between the age group 14-35. The other FM players in Ranchi include Radio Dhamaal, Radio Mantra and Big FM. Quizzed how the compamy plans to grab the listeners's eardrums from already existing stations, Singh replies, "We believe in giving out information to our listeners rather than just playing songs, so we would have slots like helpline, updates etc. This would differentiate us from the existing players."
MUMBAI: Hindi daily Prabhat Khabar has ventured into FM arena with its first station, Radio Dhoom launching in Jharkhand capital Ranchi on Friday.
The radio station has launched with the tagline, 'Tension nahi lene ka'. The content on the station will comprise a mix of regional songs in Bhojpuri and Bengali, Punjabi along with Bollywood tracks. Radio Dhoom 104.8 FM will be launching its second station in Jamshedpur next month.
Commenting on the content, Radio Dhoom chief administrator Sanjeev Kumar Singh says, "Our music content would have 60 per cent of Bollywood songs and 40 per cent of the remaining. Radio Dhoom will play a mixture of these songs throughout the day every hour rather than allotting specific slots for the regional ones."Radio Dhoom is focusing on listeners between the age group 14-35. The other FM players in Ranchi include Radio Dhamaal, Radio Mantra and Big FM. Quizzed how the compamy plans to grab the listeners's eardrums from already existing stations, Singh replies, "We believe in giving out information to our listeners rather than just playing songs, so we would have slots like helpline, updates etc. This would differentiate us from the existing players."
