MUMBAI: Felicitating achievement and brand recall amongst the youth across various sectors, the Global Youth Marketing Forum (GYMF) hosted its fifth Youth Marketing Awards in Mumbai. Leading radio broadcaster, Radio City emerged as a winner in the entertainment category at the ceremony.

The broadcaster bagged the award for the ‘Most Popular Youth Brand of the Year’ by engaging the youth through its various pan-India properties like Gully Premier League and Radio City Super Singer. Its web radio PlanetRadiocity has also formed connects with its popular streams including ‘Radio City Freedom’ and ‘Radio City Indipop’.

Radio City CEO Apurva Purohit said, “We are elated at winning the ‘Most Popular Youth Brand' of the year. The award testifies our efforts in establishing a youth connect. It reflects the top of the mind recall that Radio City has been able to establish amongst its target audience.”

The Youth Marketing Awards are celebrated annually to recognize and appreciate the outstanding contribution by young individuals, groups or brand in the areas of business, leadership and development. Winners are selected by a research cell based on a study from researchers and senior professionals from the industry.